Workshops and coaching from a writing expert
Learn to position yourself and tell your story so you can level up your career—or your whole team’s.
Find the package that’s right for you.
Individual Coaching: Personal Branding, Positioning, and Storytelling
Combining ten years’ experience across marketing and creative teams and a career as a published author, I leverage my background as a storyteller and a content and brand marketer to help you discover your unique positioning, story, and voice so you can achieve your goals.
1:1 coaching is great for founders, aspiring thought leaders, independent creatives, sole proprietors, and professionals in writing-heavy fields ready to level up their careers.
We’ll work together to create a custom plan, including live sessions, exercises, editorial feedback, and ongoing support. Past client results include:
A promotion into their first management position
A $12 million series A investment round
A book deal with a major publisher
>> Get in touch and I’ll work with you to schedule a discovery call so we can chat more about your goals, no commitment necessary.
Group Workshops: Writing, Storytelling, Communication, and Creativity
Bolster your team’s writing and storytelling skills with workshops from a published author who also has a decade-long career in copywriting and marketing strategy. Online and in-person options are available, and I tailor all workshop content to your organization’s needs.
Team workshops are great for professionals in writing- and communication-heavy fields and as an addition to programming for community or student groups.
Past workshop clients include:
Nonprofits offering sessions for internal staff or the communities they work with
Businesses seeking to deepen their teams’ writing skills across functions
Online learning platforms sourcing sessions for their suite of courses
>> Check out a catalogue of my current workshops for more info. You can also get in touch with any questions, to set up an exploratory call, or to chat about booking a workshop session.
My teaching philosophy
Whether I’m leading a coaching session or a workshop, I believe everything we do together should be:
Actionable. The learning only matters if you can apply it to your work, so we’ll focus on skills you can put into practice right away.
Authentic. Sometimes authenticity means honing your own personal voice and perspective. Other times, it’s sharpening clarity, accuracy, and precision in your ideas and your prose. Often it’s both. And I always keep this tenet at the center of my instruction.
Memorable. Great writing is all about capturing attention. I put this principle into practice in our work together, ensuring the learning is engaging, impactful, and fun.
About Erin
I’m an author and marketer living in Washington, DC. My debut novel, Crushing It, will be published by Penguin Random House summer 2024.
I hold my MFA in writing for children and young adults from Vermont College of Fine Arts, my BA in English and creative writing from UNC-Chapel Hill, and I write fiction, poetry, and criticism. Learn more at my author site.
I also run Spondee Studio, a marketing and content strategy studio for small and medium-sized businesses, where I leverage more than a decade of experience on both the agency side and in-house on creative and marketing teams. Early in my career, I also spent three years in the classroom, teaching English at the secondary level and Spanish at the university level.
For the past five years, I’ve led workshops for business professionals, nonprofit staff, creatives, and students to help them sharpen their writing skills and hone their voice as written communicators. It’s deeply rewarding working with writers, aspiring writers, and people who don’t even know they’re writers yet, and I love watching their confidence and the strength of their writing grow.
FAQs
Which workshop topics are available?
Check out my catalogue of available workshops for more info! Additionally, keep in mind that I love partnering with organizations to come up with new workshop topics. So if there’s something you don’t see here that you’d like to cover, let me know.
How long are your workshops?
The length, number, and cadence of workshops can be adjusted to your organization’s needs. After we chat, I’ll develop a proposal that aligns with your goals.
What do you charge for workshops?
It’s important to me to keep my workshops accessible to a wide range of organizations. For this reason, I do my best to create a proposal that fits each client’s budget. Let me know your available resources, and I’ll work with you to create a suitable proposal.
Who is a good candidate for 1:1 coaching?
Some great candidates for 1:1 writing coaching include:
Founders looking to develop their voice, unique perspective, and personal brand and get their writing ready for the limelight
Aspiring thought leaders hoping to launch new channels, sharpen their points of view, and attract a following with clear, confident prose and messages
Professionals in writing-heavy fields who feel like they’ve reached a plateau in their career, their writing skills, or both
Anyone looking to embark on a major writing project (e.g., selling a book manuscript)
What do you charge for coaching?
It will depend on the scope of our work together, but rates generally run around $500/month.
What if I’m not a native English speaker?
Gaining writing confidence in a learned language presents extra challenges. I’ve been through that myself, and I enjoy working with clients who are navigating this experience! I have a background in language instruction that can help inform our work together. For Spanish-speaking teams, I can also lead workshops in Spanish.
Let’s talk.
We’ll discuss your goals, ideas, and questions, no strings attached. Simply fill out the form or email erin@spondeestudio.com and I’ll be in touch to set up a time to chat!
I know your time is important, so I make sure to reply to all emails within 24 hours.